Digital Marketing
Digital has become the way of the world. Those who have not adopted it in everyday practice, are considered to already be losing. One thing that has been consistent throughout my past positions, is the need to adopt and excel in this new digital era.
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I have been key in each position in helping companies expand into the digital age, starting and running their various social media accounts, updating websites, creating content and analyzing the data from various digital sources. My position at Spinnaker Coating heavily relied on my updating all marketing practices to gain better visibility online. I designed and updated a new website, the first update in 20 years, started and managed the company Twitter and LinkedIn, modified advertising efforts to put the emphasis on digital advertising, as well as many other projects.
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My experience includes Content Creation and Management, Data Analysis, Data Visualization, Email Marketing, Google AdWords, Google Analytics, SEM/SEO, Social Media Advertising, Social Media Marketing, Marketing Strategy, and Website Creation. Please check out the projects below for a sample of some of my work. Click images to enlarge.
Paid Social Media
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This is an ad set created for Udacity. This campaign offered a free download of Udacity's Social Media Advertising eBook, a summarized version of the Social Media Advertising course within the Digital Marketing Nanodegree program.
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The campaign was very successful reaching approx. 5,000 people and had 52 successful downloads of the eBook, for less than $100.
Organic Social Media
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The grid on the left side contains a snapshot of some of the recent images from a family owned mattress store's Instagram that I actively manage. I edit together the images myself, as well as write the content and use relevant tags. In the first six months of managing the account, engagement increased about 20% and reach 36%.
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The right side shows two twitter posts from Spinnaker Coating from early 2019, approx. five months after the account was created. I created this account in Sept. 2019 for the company to interact with customers at the industry's top trade show. I continued to manage and grow the account until I left later that year.
Video Marketing
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This particular video was created for a women's ministry non-profit. The ministry was holding an upcoming retreat and wanted to promote it via Facebook Video Ad. The promo is approx. 30 seconds long, uses images from a previous retreat, and is edited by me using Adobe Premiere Pro.
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I also created several product and market specific videos during my time at Spinnaker Coating in which I created the content and managed the production team hired to film and edit the videos. To view these, please contact me below.
Email Marketing
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To the left are two examples of email marketing campaigns I have created..
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The first, on the left, is an eBlast sent out to customers of Spinnaker Coating on the nutraceutical products we offer. I created the content while the eBlast itself was put together by our company Graphic Designer.
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On the right is an email campaign I created for Udacity. The email's purpose was to garner interest in their Digital Marketing Nanodegree program by providing a free download of their Social Media eBook.
Google Advertising
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Using Google AdWords, I created the ad set to the right for Udacity's free HTML5 course. This was a new course at the time used to garner interest in advanced coding skills.
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This was a successful campaign with a positive ROI.
Website Design & Management
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To the left is an example of one of the corporate websites I have designed and managed.
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For this website, I worked with an IT web developer who hard coded the site that I designed. I also wrote and managed the content, images, product database, and newsletter/eBlast archive.
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I have experience with Wix and Wordpress for website creation, but also have experience with management of sites on other hosting platforms.
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Please click the url under the image to view full site.