Print Marketing
Most of my professional career has been with traditional corporate companies. Because of this, print marketing is the heart of much of my work. I have extensive experience in content creation and management in various creative and technical spaces. I have written content for industries such as real estate, construction and renovation, food business, paper and packaging, mattress stores, and more.
​
​I also have experience with the Adobe Creative Suite. Using InDesign, Illustrator, and Photoshop, I have created and edited brochures, product info sheets, internal and external newsletters, various customer and internal reports, etc. Not only have I created these print materials, but I have experience in managing the distribution of these materials as well.
​
​Below are some examples of the print materials that I have worked on recently. Please click the document link on each image to view the full document.
To the right is a brochure for a Women's Ministry I worked with. The ministry was holding a leadership conference and wanted a print piece describing other aspects of its ministry. The brochure was mostly an informative piece, however, the ministry hoped to receive more connections as a result as well.
​
This piece was created using Adobe InDesign. Stock images as well as the ministries own images were used in the brochure.
Here is a product information sheet done in my last position at Spinnaker Coating. I completed the research of the pet sector, as well as created the content.
​
Though the overall creation of the document was put together in Adobe InDesign by our company Graphic Designer, I had the ability to make the necessary updates and changes before this piece was released.
​
This info sheet supplemented an email blast sent to our customers centered around labels for the pet sector and was included on the website and in print form at trade shows and customer mailings.
Also created during my time at Spinnaker Coating was this customer newsletter.
​
I did not personally write the content for this piece, however, I was the team lead for the customer newsletter committee. I handled delegation of task articles, compiling and editing all content, as well as the management of printing and mail distribution to all customers.
In addition to many creative writing and product specific pieces, I have also written several technical pieces.
​
Here is a customer communication sent out by Spinnaker Coating addressing the nation-wide freight issues and how Spinnaker was handling these issues for its customers.
​
I completed the extensive research on the freight industry, changing government policies, and effects the freight changes were having on various industries. Using this research, I created the content for this piece which was then used for several future pieces by the company, as well as provided the structure for the talking points given to our sales team.